Available for new projects

I build websites and automate the work that slows your business down.

I'm Jerick, an automation specialist and web developer from the Philippines. I work with businesses in the US, Australia and Europe, connecting their tools into systems that follow up, qualify and book on their own.

Portrait of Jerick Roman Paler

Based in Davao City, Philippines (UTC+8)

Ask my AI about my work

It answers from my real projects, tools and experience. Pick a question or write your own.

Opens the chat in a new tab.

What I build

Each project is scoped and priced up front, built inside your own accounts, and handed over with documentation your team can follow.

AI phone agents

A voice agent that answers every call, qualifies the caller, books the appointment and passes hot leads to a person when needed.

Vapi.ai, Twilio, GoHighLevel, Zapier

Lead-to-payment automation

Follow-up, qualification, contracts and payment tracking that run without anyone copying data between apps.

n8n, Make.com, Zapier, Claude API

GoHighLevel setup

Pipelines, workflows, calendars, conversation AI and sub-account setup for agencies and service businesses.

GoHighLevel, LC Phone, A2P 10DLC

Websites

Figma-to-WordPress builds, landing pages and site fixes, delivered with SEO basics and analytics in place.

WordPress, Elementor, Laravel

Integrations and fixes

Connecting stores, accounting and job boards, plus the email deliverability and DNS issues that block them.

Shopify, Xero, JobAdder, DNS/SPF

Selected work

Open a project to see what was built and the tools behind it.

Lead-to-payment pipeline for a rental housing operator

AutomationAI voice

United States · A ten-step system from first text to paid booking

  • One SMS router where AI sorts every message into new inquiry, ready to qualify, question or not interested, then replies on the right path.
  • Finds the nearest available properties by distance and never sends a renter the same listing twice.
  • AI voice line for callers, with clean handoff to a person when a call needs it.
  • Applications signed inside the CRM, payments detected automatically, and bookings closed out without manual updates.

Built with

n8nGoHighLevelClaude APIVapi.aiGoogle SheetsRentRediHospitableFurnished Finder

AI phone agent for a training school

AI voice

United States · Inbound calls answered and logged in the CRM

  • Designed the voice stack from scratch so every call is answered, captured and routed into GoHighLevel.
  • Moved the automation from Make.com to Zapier and tuned the agent for faster, more natural responses.
  • Handled SMS compliance registration (A2P 10DLC), phone number porting and an email deliverability fix after a DNS migration.
  • Delivered acceptance criteria, a client sign-off pack and a post-launch operations guide.

Built with

Vapi.aiTwilioZapierGoHighLeveln8n

Automation blueprints for service businesses

Automation

Demo builds · Real estate, marketing agency and dental clinic flows

  • Ready-to-adapt lead capture, follow-up and booking flows for three common service industries.
  • Each flow built on more than one platform so clients can compare and pick what fits their stack.
  • Packaged with a client-facing blueprint explaining every step in plain language.

Built with

GoHighLeveln8nMake.comZapier

Websites and systems for a European institutional client

Websites

Agency role · Web Project Manager and Developer

  • Lead delivery of WordPress websites and a Laravel results-tracking system for public-sector clients.
  • Run fixed-date launch plans, coordinating developers, QA and the client's product owner.
  • Develop and manage WooCommerce stores, from product and checkout setup to ongoing updates and maintenance.
  • Own client communication on security updates, email setup and store-to-accounting sync issues.

Work with

WordPressLaravelWooCommerceJiraZohoGithubConfluence

Recruitment websites with live job listings

Websites

Australia · Web Developer

  • Turned Figma designs into editable WordPress sites the client's team can update themselves.
  • Connected JobAdder so new roles appear on the site automatically, with no manual posting.

Built with

FigmaWordPressElementorJobAdder

Client names and live links are shared privately on request.

Experience

More than five years of remote work, from client support to running web projects and building automation.

2021 – PresentRemote, Malta-based web agency

Born Digital (Webee Ltd)

  1. Web Project ManagerJul 2025 – Present
    • Manage delivery of WordPress and Laravel projects for European institutional clients, from requirements through UAT and go-live.
    • Run Agile/Scrum delivery for a Laravel results-based management system, leading sprint planning and the backlog with the developer, QA and product owner.
    • Manage delivery of websites built on Astro with Payload CMS, coordinating design, development and content setup through launch.
    • Manage waterfall WordPress builds against fixed go-live dates, tracking scope and tasks in Jira.
    • Manage WooCommerce stores for agency clients, overseeing updates, store fixes and the Xero sync.
    • Own client communication on security fixes, email delivery issues and integration outages.
  2. Web DeveloperJul 2022 – Jun 2025
    • Built responsive WordPress websites from approved designs, including custom-coded homepages.
    • Developed and maintained WooCommerce stores, customizing product pages, cart and checkout to match the design.
    • Maintained WordPress core, themes and plugins to keep sites fast, secure and available.
    • Built custom PHP and JavaScript features with senior developers, following WordPress coding standards.
  3. Web Support SpecialistJul 2021 – Jun 2022
    • Resolved website support tickets via email and Slack.
    • Assigned tasks to developers based on client requests and priorities, then checked the work before delivery.

2022 – PresentClients in the US, Australia and Europe

Freelance

  1. AI Automation Specialist and Web DeveloperSelf-employed
    • Build lead-to-payment automations across GoHighLevel, n8n, Make, Zapier and the Claude API.
    • Build AI phone agents on Vapi.ai and Twilio, connected to GoHighLevel, including SMS compliance setup.
    • Manage GoHighLevel at agency level: campaigns, pipelines, funnels and lead nurturing across sub-accounts.
    • Integrate Arive and ActiveCampaign with GoHighLevel so leads and contacts stay in sync across platforms.
    • Integrate Xero with Shopify and GoHighLevel to automate invoicing.
    • Deliver Figma-to-WordPress builds, including recruitment websites connected to JobAdder, and manage client websites on Wix.

2020 – 2021Remote

Outsourced Doers

  1. Virtual AssistantSep 2020 – Jul 2021
    • Supported clients with admin tasks, business operations and relationship management.
    • Managed client social media accounts and maintained client websites.

How a project runs

Three stages, with a clear scope and price agreed before anything is built.

1

Map

We walk through how a lead moves today and where it stalls. You get a written plan with scope, timeline and a fixed price.

2

Build and test

I build inside your accounts and test every path with realistic data, then show you each one working before launch.

3

Hand over

You get an operations guide, a sign-off checklist and support while your team settles in.

Automation

  • n8n
  • Make.com
  • Zapier
  • Claude API

CRM and voice

  • GoHighLevel
  • Vapi.ai
  • Twilio
  • Mailchimp

Web

  • WordPress and Elementor
  • WooCommerce
  • Shopify
  • Laravel

Integrations

  • Xero
  • JobAdder
  • Zoho CRM and Desk
  • GA4 and Search Console

About me

I've worked remotely for more than five years with clients in the US, Australia and Europe. I started in customer support, which is why I build systems around what the person on the other end actually experiences.

Today I split my time between managing web projects at an agency and running my own automation practice. Clients usually come to me when leads are slipping through the gaps between their tools.

Based in
Davao City, Philippines (UTC+8)
Experience
5+ years, fully remote
Clients in
The US, Australia and Europe
Focus
Automation, AI voice agents, GoHighLevel and WordPress

Tell me where your leads are getting stuck.

Send a short note about your business and the tools you use. I'll reply with how I'd approach it.